{"id":10168,"date":"2024-12-04T16:25:46","date_gmt":"2024-12-04T19:25:46","guid":{"rendered":"https:\/\/radioantara.cl\/?p=10168"},"modified":"2024-12-04T16:25:46","modified_gmt":"2024-12-04T19:25:46","slug":"black-friday-2024-alcanza-ventas-record-de-mas-de-us-550-millones-en-chile","status":"publish","type":"post","link":"https:\/\/radioantara.cl\/?p=10168","title":{"rendered":"Black Friday 2024 alcanza ventas r\u00e9cord de m\u00e1s de US$ 550 millones en Chile"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Las ventas del Black Friday 2024 superaron los US$ 550 millones, marcando un aumento del 25% en t\u00e9rminos nominales y un 14% en la cantidad de transacciones, seg\u00fan estimaciones preliminares de la C\u00e1mara de Comercio de Santiago (CCS). Este incremento tambi\u00e9n se reflej\u00f3 en el monto promedio por compra, que subi\u00f3 de $46 mil a cerca de $50 mil.<\/p>\n<p>El comercio electr\u00f3nico fue responsable del 52% de las ventas totales, destacando con un ticket promedio de $79 mil, impulsado por la alta demanda de bienes durables y pasajes a\u00e9reos. En contraste, las tiendas f\u00edsicas representaron el 67% de las transacciones, con un ticket promedio menor, de $35 mil.<\/p>\n<p>Durante esta jornada, m\u00e1s de 10 millones de compras se realizaron tanto en plataformas digitales como en puntos de venta f\u00edsicos, consolidando al Black Friday como uno de los eventos de consumo m\u00e1s relevantes del a\u00f1o en Chile. La CCS atribuye este \u00e9xito a la combinaci\u00f3n de ofertas atractivas y una recuperaci\u00f3n del dinamismo en el comercio tras los desaf\u00edos econ\u00f3micos recientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Las ventas del Black Friday 2024 superaron los US$ 550 millones, marcando un aumento del 25% en t\u00e9rminos nominales y un 14% en la&hellip; <\/p>\n","protected":false},"author":2,"featured_media":10169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pais"],"_links":{"self":[{"href":"https:\/\/radioantara.cl\/index.php?rest_route=\/wp\/v2\/posts\/10168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioantara.cl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioantara.cl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioantara.cl\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/radioantara.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10168"}],"version-history":[{"count":1,"href":"https:\/\/radioantara.cl\/index.php?rest_route=\/wp\/v2\/posts\/10168\/revisions"}],"predecessor-version":[{"id":10170,"href":"https:\/\/radioantara.cl\/index.php?rest_route=\/wp\/v2\/posts\/10168\/revisions\/10170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radioantara.cl\/index.php?rest_route=\/wp\/v2\/media\/10169"}],"wp:attachment":[{"href":"https:\/\/radioantara.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioantara.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioantara.cl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}